When the marketing team needs to create follow-up drip campaigns, the leads are ready to go inside of Marketo or Hubspot. This makes communicating with your event attendees easier and helps them get excited for the event. The sooner your attendees are correctly sorted the sooner you can get the right marketing and event information to their inboxes. OR you can send your lead to Salesforce and Marketo at the same time. If the attendee’s email already exists in Marketo, you can automatically add the registered attendee as a lead in Marketo and add it to a program. If you want to be made aware of each new lead, you can receive an email each time the new attendee isn’t found in Marketo. If you use Hubspot, you can easily send your event attendee’s First name, Last name, Email and website URL to a Hubspot Contact and also customize the integration to send more details. Instead of sending the attendees to your CRM first, you can send them to Hubspot or Marketo as people register, then use another integration to send them to your CRM. Maybe you want to send your attendees straight into your marketing apps so your email and leads lists can be as close to real time as possible. Send Eventbrite information straight to your marketing apps like Hubspot and Marketo
If your information is correctly sorted in your CRM, you’re guaranteed to have cleaner and better results as you move your data throughout your apps. An integration that will automatically search for the corresponding campaign in Salesforce and add the attendee as a campaign member eliminates the need to sort them out later or worry about emailing something irrelevant to an event attendee. With a large number of attendees and customers to keep track of comes a need for complex marketing segmentation. Automatically create a campaign, contact, and campaign member in SalesforceĪ simple integration that moves an Eventbrite attendee into Salesforce as a new lead is great, but probably won’t cut it for most mid-market/enterprise companies and larger nonprofits. These 5 Eventbrite integrations make event marketing, follow-up and sales more effective. Event marketing management tools are only useful if the attendees and their information can make it into your CRM and marketing apps correctly and with minimal effort. If your company uses Eventbrite for the ticketing of their conferences, webinars, and events you are probably very familiar with the need to move those registrants into your other applications.
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